Coca-Cola has been at the forefront of marketing and innovation since before these two concepts were truly developed. From its inception, the company has been reinventing its brand and offering special promotions and designs for customers.

The latest idea comes close to EDM fans, as the brand is launching bottles that come with festival wristbands on the label. The idea came to fruition with multiple festivals in Romania, but might be coming soon to a festival near you!

Check out the ad for the Romanian campaign below.