The video depicts a personified ape, dealing with some \”Man vs. Self\” issues. He is obsessed with a particular blonde woman, and a he is also a drug dealer. DJ Snake makes a sneaky appearance in the middle of video, you could literally miss him in the blink of an eye. Toward the end, the ape does some self reflecting and makes some life changes, but it\’s a little too late. The video sets a good tone for the new year.