Advertising the brand, products, or services in the 21st century is easier than ever because most people do have access to digital screens and the Internet. The digital world is much more accessible for everyone which is why it is a better marketing platform than anything else. Network TV, billboards, or any other type of traditional marketing is outdated. Computers, laptops, tablets, phone screens, and the Internet are the future which is why it would be best to focus all of your advertisements toward that. But, if you want success, you will need to pick the right type of digital marketing.
However, the problem with all of that is the fact that there are so many different strategies available in 2020. Every company uses a different advertising strategy, so it can be a bit difficult to find out which one is the best for your needs.
But, again, the Internet is here to help you and provide you with the information that you need. In this article, I am going to specifically talk about that topic.
1. Social media marketing
One of the greatest things about digital marketing is the fact that ads online are either free or very affordable. This is a great advantage, especially for younger businesses. Not every company has a huge budget to spend on advertising.
So, if you are looking to save yourself a few dollars and to run a great advertising campaign, I advise you to consider the popular social media marketing strategy. Not only is it very effective in 2020, but it is also very cost-efficient. Experts say that it provides one of the best ROI.
Before you start your campaign, you will first need to figure out on which social media platform you are going to work. There are several different options on the market right now. Facebook, Instagram, and Twitter are currently the most popular ones. But, there are also a few alternatives. YouTube, Pinterest, Snapchat, Tumblr, Reddit, and many more. You are free to experiment with any of these and see which one works best for your company.
The best thing about this kind of marketing is the fact that you can start right now. All you have to do is just create an account on the social media website you have chosen and that is about it. Of course, you will still need to invest a lot of time and effort into this, but you can get it started as soon as you can.
Just make sure you are consistently posting and sharing content with your audience.
2. Search engine optimization or SEO
In 2020, there are more than one billion websites on the Internet. About 800 million of them are probably completely inactive, old, or completely broken. But, that still leaves 200 million websites that are active on a day-to-day basis.
Why is this important? This is an important piece of information because it shows you the competition on the Internet. You need to be ready to compete against thousands of websites in your niche. Because, if you are not competitive enough your online presence will be very low.
One of the best ways to be competitive and to be recognized on the Internet is through search engine optimization. Or, more commonly referred to as SEO. The simple explanation for search engine optimization is that it makes finding your company on the Internet easier. With good search engine optimization, whenever a customer searches for your company’s name, your website or social media profile will show up.
If you have a bad SEO score, your website will not show up on search engine websites such as Google or Bing.
However, search engine optimization is not easy nor simple. Proper SEO requires a long-term commitment. It will be your job to figure out exactly what you will need to do with your website to ensure that it gets highly ranked on websites such as Google.
Of course, if you are having trouble figuring out what exactly should do, you can always hire professional services to do your SEO for you.
3. Social media influencers
In the first point I made in this article, I specifically talked about social media websites such as Facebook or Instagram. If you have decided that you are going to use that kind of digital marketing, there is one more additional step you could take to make it even more effective. Of course, I am talking about social media influencers.
An influencer is a person of interest on Facebook, Instagram, or any other social media platform that has a certain amount of followers. A person that has built a reliable and trustworthy connection with their audience.
Currently, you could find influencers that have several million followers. But, as a starting company, it would be best to work with a smaller influencer. I recommend the smaller one because you probably work with a tight budget. A much bigger influencer can cost a lot of money.
So, how does this all work? Well, once you provide information about your products or services to the influencer, they can start advertising that information to their audience. After that, their audience can follow your company’s social media profile or even purchase your product.
4. Email marketing
I have noticed that a lot of people do not give enough credit to email. Many would say that it is an outdated platform or technology. However, I do not think I agree with that statement and I will something that most digital experts would agree with me.
The fact is that email marketing is still a very successful and efficient strategy. It also delivers a great return on investment. If your company is on a small budget, this is one of the best ways you can release advertisements for your products on the Internet.
Although, for a successful email marketing strategy, you will need to make sure that your emails are properly optimized and personalized.
There are many more different digital advertising strategies out there, but I believe that the four I mentioned above are the most effective.