Anyone who has been a part of the digital space in the early 2000s will recall what websites looked like at that time, with blurry photos, walls of text, broken links, poor page speed, and many more. This is how the globe struggled with web development in its infancy.
At that time, the user’s experience was static, disjointed, and, to put it mildly, harsh. Over the last two decades, web development has witnessed the rise of an entire industry known as User Interface and User Experience (UI/UX), which focuses exclusively on the design and quality of experience when using a product or online service.
Importance of UI and UX for eCommerce Projects
eCommerce is in constant motion as the industry and environment around us change all the time. Some things remain the same, while others fade away with time. The industry evolves in response to how we consume, think, and potentially connect with each brand and website in order to meet customer expectations and transformation inside the eCommerce sector.
Website users are more attentive than ever to the eCommerce sites they visit, making it a make-or-break decision for businesses as to whether a customer will choose to continue interacting with that eCommerce site or just ‘bounce,’ resulting in the reality that:
- The design of an eCommerce site accounts for 94% of first impressions.
- 88% of online shoppers are less inclined to return to a website that provides a poor user experience.
- After one poor internet user experience, 32% of customers are likely to abandon a beloved brand.
All these numbers should make you think that UX/IU is something that you should definitely invest in if you want to build a strong and trusted eCommerce brand and ensure that every user shopping journey ends with a purchase.
While UI is concerned with the appearance of a website, UX has more to do with its conception, execution, and delivery. Any company with a strong digital strategy incorporates UI/UX in everything from its online stores and marketplaces to delivery tracking and receiving a quote for travel insurance. However, how crucial is UI/UX when it comes to online shopping? Could a potential customer quit their basket due to bad UI/UX? As we embark on our online buying adventure, we’ll be answering this and other questions. So let’s shed some light on the theme so that you get an idea of what you get when ordering Ecommerce UI/UX design services from professional companies.
Better UX/UI Results in More Conversions
Organizing the flow of an online business is just like setting up the produce at a supermarket. UI/UX designers have the vital role of establishing seamless usability for customers, no matter what the latter are shopping for, much like it wouldn’t make sense to place toilet paper and cucumbers next to each other. Like Amazon’s breakthrough recommendations function, which drives sales and income, supermarket planners and e-commerce designers must develop a place that allows for quick and useful customer navigation while also keeping company profit in mind.
Better UX/UI Increases Screen Time
A UI/UX approach that is clever, clutter-free, and user-friendly will improve a shopper’s screen time. More screen time means more sales and a greater ROI, which is something that companies aim for. According to Forrester research data, a strong UI may boost conversions by 200%, and a well-thought-out UX can increase conversions by 400%.
Better UX/UI Improves SEO Metrics
If customers spend more time on your website, you will unwittingly enhance your SEO metrics. Furthermore, the design of an online store influences how Google prioritizes your website. If your webshop is similar to the websites from the early 2000s (as outlined above), Google will most probably move it to pages 2, 3, and 4 of SERP giving preference to more modern, shopper-optimized web retailers.
Better UX/UI Leads to Increased Streams of Revenue From Mobile & Social Commerce
Revenue does not have to come just from “desktop customers.” If your UI/UX approach is effective, your online store is mobile and tablet compatible and linked to Instagram Shop’s marketplace, assuring many channels of website views and sales from various sorts of customers. Social commerce is anticipated to develop faster than e-commerce to €1.2 trillion by 2025, demonstrating the need for a responsive and mobile-friendly online shop.
UI/UX as a Key Part of a Brand’s Identity and Success
If a website has strong UI/UX, 67% of users are likely to make a purchase, and 74% of customers will return to it. However, the percentages are almost as high for customers who had to wait more than five seconds for a website to load or had a bad user interface experience. In fact, if a page does not load within five seconds, the bounce rate jumps by 35%. Therefore, eCommerce companies and merchants must be aware of what customers desire throughout the purchasing journey and how they can continually improve and remain ahead of the competition. Otherwise, they will hardly be able to succeed in their respective niches.
With millions of commerce sites on the World Wide Web, it is easy to lose your target audience and have people giving preference to your competitors simply because their website is more appealing and easy to use. Therefore, initial impressions of your e-commerce platform’s design are important. Take care of how your site looks and performs.
Modern people are constantly on the move, so the way your brand communicates and tells your story must adapt as well. Omnichannel marketing entails adapting your brand experience and design to different mediums and channels while remaining united under the same storyline and experience in driving conversions. Employ it on your end. Create, manage, and publish your content in a way that is easy to perceive, engage with, and share. Hire a professional UX designer to map out a user journey on your site and have a UI specialist to translate it into an appealing web design that makes users click CTAs and corresponds to your brand identity.