Since technology development brought so many innovative features and creative content, many aspects of business became improved on so many levels. For instance, we are noticing that animated videos are now such a huge and engaging trend that become very popular in the business marketing world. The reason for this is more than obvious. More precisely, animated videos are allowing different businesses to express and explain their work processes and procedures that can be very overwhelming in a new, engaging, and informative manner.
Therefore, we can freely say that animated videos actually allowed businesses to connect with their potential customers and users on a new, interactive level. In an engaging way, a business can bring to the clients all the things they want to sell and offer with these animated videos. This is incredibly beneficial for the companies that are facing a very complex topic that many people do not even want to read about. However, now, they can see and hear about that and gain a new perspective about some industry field and the things certain company works. Studies show that when people get information in a different, creative, and colorful way, there is a huge chance that they will remember it.
Amaze your clients with animation
The business world that is focused on attracting new clients through engaging emails, websites, social medial platforms, ads is currently in the past, due to the occurrence of animated video. Since they are brought to the scene, they gained a lot of popularity across the world. They are not overwhelmed, they are engaging and creative, so there is no reason why someone would not like them. People that are working in the business marketing field realized this and now they are presenting to the clients’ animated videos and wake up with them the curiosity in the people.
Are you interested in trying out animated videos for your business?
If animated videos are something that you think can promote your business, you can consult with the group of experts here that are experienced and have huge knowledge in making catching animated videos. Whatever your desire, business needs, and interests are, they will find a way to make you the animated video that will leave a huge impression on your potential clients.
How Can Animated Video Help Your Business Marketing?
If we set aside that target audience adores video content, there are so many additional beneficial reasons why animated video strategy should become your business priority. In the following text, you will find out how exactly animated videos can help you promote and improve your business.
1. Animated videos boost engagement
Unfortunately, with so many different contents on the Internet, it becomes very hard to get people’s attention. In general, they all become overwhelmed with so many things that are displayed everywhere on the Internet and on social media platforms. Therefore, the business industry needed to find a new way to bring a captivating and original change to the scene and attract people’s attention. Whether it is about sharing some company’s mission, selling their products, offers, or even educating the people, animated videos make all of those processes so much easier and more effective. Studies show that one animated video instantly grabs the attention of a particular viewer and best of all, it keeps him interested in the video until it ends. Therefore, whatever message you want to send to the target audience, there is no better way to do that than creating some animated videos for that purpose.
2. Animated videos are building credibility and trust
Animated video content can really make your business stand out from the competition. In general, viral animated videos with strong messages and colorful graphics create brand recognition. With this business marketing strategy, you can get through the people and affect their emotions and perspective a lot. You can actually connect with them in a more intimate and personal way that people will really appreciate. More precisely, you are going to leave a huge mark and actually humanize your business brand. In that way, you can gain more credibility, reliability as well as increase your reputation. Additionally, your customers will trust you more because you put a lot of effort into making closer to them some complex content.
3. Animated video can promote transformations and sales
Developing engaging animated videos that are going to express informative content in the most creative way will help you boost your conversion rates by 80%. Over that, many studies show that people are willing to buy a product or use some service that you are offering after watching an animated video about it. At the same time, you are attracting new customers and making a higher profit.
4. Animated videos will help you rank higher on SERPs
This benefit is one of the most important ones! In general, Google is analyzing different platforms and websites and ranks them according to the time that people spend on a particular one. Logically, if you offer people highly engaging and creative animated videos, they will stay longer on your website. On the other hand, as you probably are aware, YouTube is the second biggest online search engine. Therefore, if people are watching your animated videos on this platform, you will have very increased chances of featuring high on SERPS. We all know that YouTube videos have an enormous audience for animated ads.
5. Animated videos can keep your brand strong
Animated videos are in high demand and extremely captivating nowadays. They are a very powerful business marketing strategy that can really help you establish a recognizable brand look. Your business brand can become incredibly popular and shiny literally over the night. You need to make sure that when you are creating animated videos all colors and fonts are the same across the whole brand. In that way, all people will associate this with the fact that your brand is wider and it will at the same time keep the awareness that your brand is growing across the digital area. Even small things including the animated logo can really be catching and noticeable. You can easily grab people’s attention with even small and effective things. For instance, you can also use motion graphics with live-action in the video.