Whenever a large company, a corporation wants to launch a product, they invest thousands of hours and millions of dollars to ensure that their packaging goes well with what they have to offer. Believe it or not, but this is a very important aspect of every product release and it is considered as a marketing strategy. But, this does not apply to just larger corporations. If you have your own smaller starter businesses, you too should invest in an innovative packaging solution.
However, without a huge amount of capital to invest in the research of your packaging, it can be very difficult to find the perfect solution. Do not compare yourself to those corporations and do not try to put yourself in their shoes. Your business has a different beach which is why it requires a different approach to a lot of things.
Fortunately for many owners of smaller businesses, I decided to write this short, but very detailed and explanatory guide that can help you find the right solution for your innovation. Once you finally release on the market, I am sure that a lot of people will love your packaging if you follow this guide.
1. It must be unique and customized
Before we can delve deeper into this subject, I think it is very important for you as a business owner to understand that whatever you do needs to be unique and customized in your own way. Of course, you can always jump on the Internet to find something innovative or check what your competition is doing and get motivation from there. In this modern world, it can be difficult to be 100% genuine. But, you can just copy what you see from your competition or online.
Instead, grab a few examples, use your own creativity, and the determination to create a packaging that will truly depict the idea of your company.
I hope that you now understand how essential this is for your product, we can go ahead and share some impressive and innovative solutions.
2. Invest in an intricate and eye-catching design
As a leader of a company, you always have to aim to save as much money as you can. This is especially true for smaller businesses that are trying to reach the market without losing a lot of money. If you do have a tight budget, I assume that you want to cut as many corners as you can. That is completely understandable. Although, you should never cut corners where it is important. Your audience a quality product.
However, cutting corners and the packaging or certain tasks during the manufacturing process, is quite normal even for larger corporations. Unfortunately, many company leaders do not realize just how important the package of any product really is. That is probably why you have seen great ideas fail so miserably.
It seems like a lot of people cannot grasp the idea that the design of a package is just as important as the product itself. This is the reason that I and a lot of experts believe that investing in a beautiful design is essential for the success of any kind of product release.
But, if you want an even better impact from your design, I suggest making something that is unique, intricate, and eye-catching. Be different from your competitors on the market and try using brighter colors, complicated designs, etc. If you are having trouble coming up with a unique design, I would suggest hiring services such as the ones you can find at Duke Packaging and ask for a professional opinion.
This is probably one of the best solutions for packaging you can do right now for your business because it seems like not a lot of people are currently doing this.
3. Use recyclable or eco-friendly materials
Our planet is a man’s most valuable thing which is probably why we have to protect it in every way we can. Unfortunately, for these past 150 years, we have not. We have been destroying it with all kinds of pollution.
However, it seems like in these past five or 10 years and especially in 2020, people are starting to realize just how important it is to be eco-friendly these days. Every company that is not eco-friendly today does not leave a good impression. But, even though they do not leave a good impression, these companies still do not care because they are usually a huge corporation that wants to minimize expenses.
Your business on the other hand is quite new and without any reputation. This is your opportunity to show the people of the world that you are willing to do something positive for the planet. Why not try and use recyclable and eco-friendly materials for your packaging?
4. Use a different shape
Whenever you hear about packaging, I assume that you think of a box. I believe that most people on this planet think of a box. But, does it really have to be? Yes, it is a standard around the globe because it saves money and it protects the product, but is there no other solution?
Well, I think there is. Bringing a unique and different shape on the market can be quite positive for your business. Consumers love to see a product in a company that is willing to break through the monotony. That is why I suggest that you try something more different than just a regular box.
5. Continue the design inside
This is something that I very rarely see, but when I do, I simply love it. I assume that is how most people react to this kind of packaging. It is pretty simple. Basically, all you have to do is continue the exterior design onto the interior. So, when a person opened the package, they are not met with a plain and boring white box. Instead, they still get to see the design even on the inside.
I assure you that a lot of people will appreciate that kind of attention to detail.
There are probably thousands of other innovative packaging ideas and solutions that you could find, but I believe these for implementations to your own package could be very beneficial.