Tropical House mastermind, Kygo, has partnered with Apple Music and will become the face of the the new music streaming service. The partnership will feature exclusive video content, track releases, and a promotional campaign from the Norwegian producer.

Kygo made the decision to team up with Apple Music because his career has been \”built around streaming\” but will this new service eliminate all the competition we have learned to love? Apple\’s new service will feature  artists streaming their own music like Soundcloud, 24-Hour Worldwide Radio Station like Pandora, and a subscription fee to get the full experience like Spotify.

This may be the new wave of music streaming for the modern world but at least they are starting the movement with quality artists like Kygo. Apple Music actually launched today and is offering a 3-month free trial to check out the new service. Let\’s see what Apple can do with music.

Via: Billboard